Online video is transforming how the mining and exploration industries interact with their communities. Because of this, both industries are held to a higher standard.
Mining's Investor Relations Missing the Mark on Social Media
Many Mining Investment Relations pros will state that social media is of no true value to their organization or responsibilities. This couldn't be any further from the truth as more and more potential investors are now claiming social media is an important tool to gather and share information on potential new investments. Those mining companies creating their own unique content will be far ahead of the game when it comes to raising capital in the future.
The Most Powerful Podcast in Mining
The Northern Miner Podcast has become the most powerful podcast for the mining industry. Although podcasting is relatively old as a medium, it is a new thing for the mining community. We chatted with Matthew Keevil of The Northern Miner and the podcast's host to get a sense of its reach and influence within mining.
