www.clearcreekdigital.com | In a new blog campaign, we begin to connect the resource market with one of the most challenging demographics to attain attention from. This would be the millennials. This demographic will support their own values and beliefs however they can, including renewable and sustainable energy. The mining sector has a tremendous opportunity to reach these new investors by communicating its own value proposition through the base case of renewable energy infrastructure. READ MORE
Canada’s Yukon Territory is one of the most sought after jurisdictions for mining and mineral exploration. From gold to zinc, dozens of mining companies are currently in the territory looking to extract the natural resources of the area. We look at just a few of our favorite companies doing so in the Yukon and sharing their information on Twitter.
www.clearcreekdigital.com | In the visual world we live in today, images can completely influence and shape our opinions. Pictures are particularly powerful in the mining industry, because the majority of the public will never see a mine for themselves; thus, they only see the industry from the perspective of the person taking the photograph. In this article written by a guest author, we explore how images have helped improve the perspective of the industry over time, including a modern-day appeal aided by graphic design.
www.clearcreekdigital.com | Mining Stock Education, the creation and documentation of Bill Powers and his mining stock investment journey, is one of the more popular podcasts available to those interested in the junior resource market. In a time when audio is one of the more popular promotional tools junior miners can use to share their stories, Mining Stock Education brings a unique perspective to its listeners about the industry and some important ideas on due diligence.
www.clearcreekdigital.com | RAW Talks is an international non-profit organization using digital and mobile video to provide transparent dialogue and conversation about resources and global economies. They ask some of the world's leading experts in these various topics difficult questions. The delivery, however, is uncomplicated and easy to comprehend. Here is our interview with the RAW Talks team and how the series has evolved and where it is heading in the future.
www.clearcreekdigital.com | CEOs in the Mining Industry can look at colleagues in Tech to witness powerful influencer and public engagement using social media. We take a look at how CEOs in the mining industry can begin expanding their company's brand and promote industry reputation through these channels.
www.clearcreekdigital.com | It’s been a big year for Ecuador’s mining sector. The country’s government declared mining to be a pillar of the country’s economy by 2021. It also approved several fiscal and legal reforms that will improve Ecuador’s competitiveness in the global mining industry. It appears that Ecuador’s government is listening to the greater voice of the mining sector. Yet, both the Ecuadorian government and Ministry of Mining appear to be passive when it comes to acknowledging the voices of Ecuador’s Indigenous communities.
www.clearcreekdigital.com | Videos are important tools for mining companies to use when sharing the value of their operations. Mining videos provide information and engagement to the user which informs them of exactly how a mine operates. Video is a much more powerful medium than words on a screen when reaching out to community members and stakeholders.
www.clearcreekdigital.com | Social media has been an integral part of some mining organizations communication strategies for almost ten years now. We still see, however, many mining organizations yet to adopt and use the technologies. Here are four mining companies which do not use social media but certainly should.
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