www.clearcreekdigital.com | In a new blog campaign, we begin to connect the resource market with one of the most challenging demographics to attain attention from. This would be the millennials. This demographic will support their own values and beliefs however they can, including renewable and sustainable energy. The mining sector has a tremendous opportunity to reach these new investors by communicating its own value proposition through the base case of renewable energy infrastructure. READ MORE
Canada’s Yukon Territory is one of the most sought after jurisdictions for mining and mineral exploration. From gold to zinc, dozens of mining companies are currently in the territory looking to extract the natural resources of the area. We look at just a few of our favorite companies doing so in the Yukon and sharing their information on Twitter.
www.clearcreekdigital.com | In the visual world we live in today, images can completely influence and shape our opinions. Pictures are particularly powerful in the mining industry, because the majority of the public will never see a mine for themselves; thus, they only see the industry from the perspective of the person taking the photograph. In this article written by a guest author, we explore how images have helped improve the perspective of the industry over time, including a modern-day appeal aided by graphic design.
www.clearcreekdigital.com | Mining Stock Education, the creation and documentation of Bill Powers and his mining stock investment journey, is one of the more popular podcasts available to those interested in the junior resource market. In a time when audio is one of the more popular promotional tools junior miners can use to share their stories, Mining Stock Education brings a unique perspective to its listeners about the industry and some important ideas on due diligence.
www.clearcreekdigital.com | RAW Talks is an international non-profit organization using digital and mobile video to provide transparent dialogue and conversation about resources and global economies. They ask some of the world's leading experts in these various topics difficult questions. The delivery, however, is uncomplicated and easy to comprehend. Here is our interview with the RAW Talks team and how the series has evolved and where it is heading in the future.
www.clearcreekdigital.com | As social media and other digital communication channels turn to powerful displays of photography and video to capture initial attention, the mining industry is beginning to adopt those same principles and strategies with their communications. James Hodgins, a mining industry photographer, spoke with us about photos in social media, public perception of the industry and hist approach to his projects.
www.clearcreekdigital.com | Social media can be a powerful tool for junior resource companies to utilize when sharing their story and engaging new investors. Mickey Fulp, the Mercenary Geologist, discusses his use of social media and where the resource market has struggled with communications in this digital age.
www.clearcreekdigital.com | We're taking the lead from the recommendation from one of the most predominate explorers and mineral financiers in the world, Robert Friedland. When we talk about reaching out to a larger audience and improving the public knowledge of the mining industry, where and how do we begin? Mineral exploration and mining industry execs must recognize social media and digital content in our evolving shift of communications.
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